Powering Brand Hype: Custom Loot Crates for Coca-Cola & Fortnite
Delivering futuristic, blacklight-illuminated packaging in just four weeks to captivate influencers and energize the gaming community.
The Challenge
Fast. Futuristic. Flawless.
In a groundbreaking collaboration with Fortnite to launch ‘Coca-Cola Zero Sugar Byte’ soft drink, the client needed 10 custom-designed loot crates within a tight four-week delivery timeframe. Each crate had to be visually striking, incorporating a futuristic design with vibrant paint, built-in blacklight illumination, and precise dimensions to hold a ‘Coca-Cola Zero Sugar Byte’ drink can for sampling. Additionally, the crates were intended to create buzz, with samples sent to influential gamers, who would review the drink and explore a custom Fortnite world designed for the promotion.
The Solution
Design. Illuminate. Deliver.
Voxel Magic, renowned for its expertise in rapid prototyping and creative design, partnered with their fabricators to meet the project’s ambitious requirements.
Design and Fabrication: The team rapidly developed a design concept that aligned with the futuristic theme of the Coca-Cola Pixel drink and Fortnite’s aesthetics. The designs were finalized and sent for 3D printing within days.
Integration of Electronics: To achieve the desired blacklight effect, Voxel Magic integrated custom electronics into each crate, ensuring a seamless and safe setup that illuminated the Coca-Cola Pixel drink can in a captivating glow.
Finishing Touches: After printing, each crate was meticulously painted with vibrant, high-quality finishes to align with the campaign’s branding. Attention to detail ensured every crate met the high standards expected by Coca-Cola and Fortnite.
Delivery: The crates were assembled, tested, and shipped within the four-week deadline, ready to create a buzz among gaming influencers.
Spectacular Outcome
Driving Coca-Cola Pixel Success
The Coca-Cola Pixel loot crates were a resounding success. Influencers showcased the crates on their platforms, praising the creative design and high production quality. The crates’ striking visuals and blacklight effects enhanced the sampling experience, while the collaboration with Fortnite amplified the campaign’s reach.
Voxel Magic’s ability to design, build, and deliver within the tight timeline demonstrated their commitment to excellence and creativity, contributing to the successful launch of Coca-Cola’s Pixel drink and its unique marketing campaign.
The Result
Crafting the Perfect Crate
Discover Our Expertise
Explore how Voxel Magic can transform your creative vision into reality with our cutting-edge 3D printing and finishing services. Whether you’re planning a high-profile event or need a unique custom solution, our team is ready to deliver exceptional results.